GONG: Advocating for Change

The Croatian CSO GONG undertook several election monitoring campaigns, encouraging citizens to participate in the elections as well as in its own efforts to safeguard the legality and transparency of those elections. In 2002-2003, GONG conducted a major advocacy oriented project, "Election Package", which brought the issues and experiences of previous years together. A reflection on its experience in developing this and other projects can serve to formulate lessons learned regarding successful advocacy work. This paper will outline what GONG did, how it did it, and what results it yielded, in order to identify the most effective advocacy strategies.