Social Media Monitoring During Elections: Cases and Best Practice to Inform Electoral Observation Missions

Concern over online interference in elections is now widespread—from the fallout of the Cambridge Analytica scandal to the pernicious effects messaging apps have had in elections in Kenya or Brazil. Yet regulatory and monitoring efforts have lagged behind in addressing the challenges of how public opinion can be manipulated online, and its impact on elections. The phenomenon of online electoral interference is global. It affects established democracies, countries in transition, and places where freedom of expression and access to information are tightly controlled.

But fundamental questions of what should be legal and illegal in digital political communication have yet to be answered in order to extend the rule of electoral law from the offline to the online. Answering these questions would help determine the right scope for online election observation, too. This scoping report explains why social media is one of the elements of a democratic, rule of law–based state that observer groups should monitor. It aggregates experience from diverse civil society and nongovernmental initiatives that are innovating in this field, and sets out questions to guide the development of new mandates for election observers. The internet and new digital tools are profoundly reshaping political communication and campaigning. But an independent and authoritative assessment of the impact of these effects is wanting. Election observation organizations need to adapt their mandate and methodology in order to remain relevant and protect the integrity of democratic processes.