Media consumption has changed drastically over the past decade. With TV content now accessible everywhere at any time, consumer behavior and trends are evolving fast. Online TV is a new platform that brings instant free access to favorite content, and as a result, significantly disrupted the conventional TV business. Given the success of smart phones and application stores, how will mobile affect the TV ecosystem? What opportunities and dangers does it hold? This paper addresses these questions while providing an overview of the mobile TV sector.
As originally defined and designed (linear TV streaming on handsets), mobile TV is on the brink of extinction. Yet, demand for video content on mobile is stronger than ever. Mobile TV will have to be reborn and transformed in terms of format, content and business model. The guardians of the TV and mobile ecosystem should facilitate this transformation while protecting customers’ interests.